• News

    • Maker's White™ is now available at the Distillery!

      The word is out! If you visit the Maker's Mark Distillery, where every bottle of our bourbon is handmade, you will see a new bottle on the counter. Maker's White is what we call "white dog" in the bourbon whisky world. It is Maker's Mark, but it isn't quite bourbon. You see, the white dog is the Maker's Mark mash that has been produced and distilled but hasn't been put in the new charred oak barrels and aged (5-1/2–7 years for original Maker's Mark). You still get that same corn-heavy, less-bitter taste with the red winter wheat in place of the rye, but without some of the woodsy, sweet finish.

    • Samuels Family Legacy Bottle to Benefit Parks, Affordable Housing

      The label of the Samuel's Family Legacy bottle features the likenesses of Bill Samuels, Sr., who put up the brand's first barrels in 1954; Bill Jr., who took over as President in 1975; and Rob, who assumed the role of Chief Operating Officer earlier this year. Proceeds from the sale of the Legacy bottles will benefit 21st Century Parks in Louisville and Habitat for Humanity.

      Since the Samuels family has remained stubbornly committed to hand-making their bourbon, Rob thought it would be a nice touch to hand-sign the labels for this special bottle, signifying that the family's attention to handcrafting continues unchanged into the next generation. (Of course, Bill, Jr. and Rob have signed limited numbers of bottles in the past, but never an entire run of a commemorative bottle. And 18,000 is a lot of labels to sign!)

      "I thought becoming Chairman Emeritus meant I really wouldn't have very much to do," said Bill, "but have you ever seen a stack of 18,000 of anything? Rob's going to sign them, too, so at least I'll have company in the writer's cramp department."

    • Maker's 46® Mile @ Keeneland

      It’s time to paint the track red and celebrate with your favorite redhead! We will provide a special goodie to each Ambassador from 12:30 p.m. – 2:00 p.m. in the Grandstand seat area.

      Keeneland Racecourse
      4201 Versailles Road
      Lexington, KY 40510
      keeneland.com

    • Maker's Mark® Hand-Craft Festival

      Enjoy a self-guided tour with food samples, cocktail samples, and live music, all while checking out bourbon-inspired arts and crafts vendors! We would be delighted to have you join us for the day and make sure to bring some extra cash from your stash to spend on unique wares from our vendors – there will be one-of-a-kind items you cannot find anywhere else.

      Ambassadors: To RSVP for this special day, please click here.

       
    • Live-feed-news

      You spoke. We listened.

      We are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.

      More
    • Live-feed-news

      Oaks Day Festivities

      Celebrate Oaks Day in true Kentucky fashion at the Maker’s Mark Distillery.

      More

    • You spoke. We listened.

      Dear Friends,

      Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.

      You spoke. We listened. And we’re sincerely sorry we let you down.

      So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.

      The unanticipated dramatic growth rate of Maker’s Mark is a good problem to have, and we appreciate some of you telling us you’d even put up with occasional shortages. We promise we'll deal with them as best we can, as we work to expand capacity at the distillery.

      Your trust, loyalty and passion are what’s most important. We realize we can’t lose sight of that. Thanks for your honesty and for reminding us what makes Maker’s Mark, and its fans, so special.

      We’ll set about getting back to bottling the handcrafted bourbon that our father/grandfather, Bill Samuels, Sr. created. Same recipe. Same production process. Same product.

      As always, we will continue to let you know first about developments at the distillery. In the meantime please keep telling us what’s on your mind and come down and visit us at the distillery. It means a lot to us.

      Sincerely,

      Rob Samuels       Bill Samuels, Jr
      Chief Operating Officer        Chairman Emeritus
      rob@makersmark.com        bill@makersmark.com

    • Oaks Day Festivities

      Celebrate Oaks Day in true Kentucky fashion at the Maker’s Mark Distillery. Race on down to Loretto and enjoy a trifecta of activities which include: self-guided tours, live music and Mint Julep mixology classes hosted by a Bourbon Specialist. Food trucks will be on hand to serve bourbon-infused entrees. Hours are 10:00 a.m. till 4 p.m., and admission is free!