Samuels Family Legacy Bottle to Benefit Parks, Affordable Housing

The label of the Samuel's Family Legacy bottle features the likenesses of Bill Samuels, Sr., who put up the brand's first barrels in 1954; Bill Jr., who took over as President in 1975; and Rob, who assumed the role of Chief Operating Officer earlier this year. Proceeds from the sale of the Legacy bottles will benefit 21st Century Parks in Louisville and Habitat for Humanity.

Since the Samuels family has remained stubbornly committed to hand-making their bourbon, Rob thought it would be a nice touch to hand-sign the labels for this special bottle, signifying that the family's attention to handcrafting continues unchanged into the next generation. (Of course, Bill, Jr. and Rob have signed limited numbers of bottles in the past, but never an entire run of a commemorative bottle. And 18,000 is a lot of labels to sign!)

"I thought becoming Chairman Emeritus meant I really wouldn't have very much to do," said Bill, "but have you ever seen a stack of 18,000 of anything? Rob's going to sign them, too, so at least I'll have company in the writer's cramp department."