Bill Samuels, Jr.
Getting the Word Out

Getting the Word Out

If Bill had to wear a dress, impersonate Elvis or sing with Little Richard to let the world know about Maker’s Mark®, he did. Of course, he also created a brand Ambassador program that today continues to allow our customers to do most of the talking for us.

Tags: Our Story, Samuels Family, Marketing, History, Bill Samuels Jr