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Pappy, Hap, Jerry and Ed

Pappy, Hap, Jerry and Ed

Bill Samuels, Sr., received lots of advice from folks when he began crafting Maker’s Mark® years ago. And unlike makers from most industries, bourbon makers have always been a close-knit group.

So Bill, Sr., was able to put together a rather impressive advisory committee of bourbon experts that included the legendary Pappy Van Winkle, Hap Motlow, Jerry Beam and Ed Shapiro (co-founder of Heaven Hill). It was Pappy himself who instructed Bill, Sr., to never cook a wheated mash under pressure.

Years later, Bill Samuels, Jr., would state, “Without these four men, there would be no Maker’s Mark.”

Tags: Our Story, Friends, Ed Shapiro, Hap Motlow, Jerry Beam, Pappy Van Winkle, History, Bill Samuels Sr