That Signature Red Wax
It's given Maker's Mark® its own unique look since 1958 and is part of one of the most recognizable package designs in the liquor industry today. Still, most folks familiar with Maker's™ don't give that red wax much thought. Tom Hammonds created the formula for the wax in his own garage. After six months of trial and error (with formulas completely covering every wall of the garage), Tom finally hit upon the solution. And as he shared it with Bill Samuels, Sr., the two men began to develop what would eventually become a very strong bond.