It isn't about getting attention. It's about attention to detail.

At Maker's Mark we’ve never been big-time marketers. Our entire ad budget wouldn't cover what those larger bourbons spend on a single ad. We've always put our money back into handcrafting our whisky. So, if you love us, tell your friends. That's all the attention we really need.

Tags: It Is What It Isn't Advertising Handcraft