It isn't about looking smooth. It's about being smooth.

At Maker's Mark® we wouldn't begin to know how to look cool. Or hip. All we've ever though about around here is handcrafting whisky that’s consistently full-flavored, yet remarkably easy to drink. See, for us, it's always been about taste. And that's as smooth as we've ever wanted to be.

Tags: It Is What It Isn't Advertising Taste 4 W's