It isn't about net worth. It's about self worth.

Drinking Maker's Mark® Bourbon doesn't scream "success." We never intended it to scream period. Our founder just wanted to create a whisky he'd drink himself. Full-bodied, but easy to enjoy. Besides, it isn't success that makes you interesting. It's being interesting that makes you successful.

Tags: It Is What It Isn't Advertising Taste 4 W's