It Is What It Isn't

It isn't news. It just never gets old.

Maker's Mark® is the original premium bourbon. Though that part of the bourbon shelf is a lot more crowded these days, we haven't changed our recipe for a handcrafted, full-flavored bourbon made with red winter wheat. Because sooner or later, that’ll be news to someone.

Tags: It Is What It Isn't Advertising Handcraft Taste 4 W's Red Winter Wheat Recipe