It isn't test-marketed, new or "improved."

Maker's Mark® is the result of a lifetime of trial and error by our founder. We're a full-flavored bourbon made slowly with red winter wheat, which both whisky experts and folks who don't know much about whisky seem to appreciate. So if it ain't broke, we're not going to fix it.

Tags: It Is What It Isn't Advertising Wheat Taste 4 W's Red Winter Wheat