It isn't the official sponsor of any game. It's made to enjoy the game.

You won't find Maker's Mark® associated with many big-time sporting events. Frankly, we don't have the money for it. We'd rather invest in the handcrafting of our bourbon so you'll be more likely to make it part of your own game-time festivities. And that's something we can all cheer about.

Tags: It Is What It Isn't Advertising Handcraft Taste 4 W's