The Big Change that Wasn’t
With prohibition coming to an end, the Samuels family faced a new set of challenges. Family patriarch T.W. Samuels was intent on rebuilding the family distilling business more or less along the same lines as it had operated before the ban. His son, Bill Samuels, Sr., saw reopening as the perfect opportunity to improve on the product. After vigorous discussion, the elder Samuels carried the day and the old formula went back into production.