Perfectly Unreasonable. Relentlessly KP
Kelsey Plum doesn’t play by the expected rules. She rewrites them. So, when it came time to create her Maker’s Mark Private Selection, she went all in—pushing boundaries, trusting her instincts, and crafting something intentional and entirely her own.
Introducing Yam Jam, a limited release that reflects Kelsey’s bold, unapologetic approach to basketball and to life. Built on Maker’s Mark’s signature red wheat bourbon in barrels rotated by hand, this expression delivers a rich, unexpected profile that stands out from the first sip to the last.
Yam Jam by Kelsey Plum
Bottled at 111.3 proof, Yam Jam is where precision meets personality. Layers of bright chili, citrus, soft baking spice, and toasted pecan (think sweet potato pie, but jazzier) come together in a pour that’s both smooth and striking—just like the mindset behind it.
Every bottle reflects Kelsey’s “Perfectly Unreasonable” philosophy: trust your gut, push further, and never settle for what’s already been done.
Join Kelsey Plum at Corked Bixby (Long Beach, CA) for a special Yam Jam meet-and-greet. Guests will have the opportunity to connect with Kelsey, take photos, and have bottles signed while celebrating the launch of her Private Selection.
Where to Find Yam Jam
These locations will carry Yam Jam starting May 7th. Check back for additional retailers near you.
COMMUNITY IMPACT
This partnership goes beyond the glass.
Through Yam Jam, Maker’s Mark and Kelsey Plum are proud to support the Los Angeles Fire Department Foundation - an organization that provides critical equipment, resources, and programs to the firefighters and paramedics who protect Los Angeles communities every day. From life-saving tools to mental health support, the Foundation helps ensure first responders have what they need when it matters most.
For Kelsey, this cause is personal - rooted in a deep respect for those who serve and protect. Together, this partnership is about more than creating something exceptional, it’s about showing up for the people who do the same.
Because being Perfectly Unreasonable isn’t just about pushing limits—it’s about making an impact where it counts.
