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Perfectly Unreasonable Tastemakers
Where Craft Meets Creativity
Discover how Maker’s Mark is teaming up with bold creators who embody that "Perfectly Unreasonable" spirit. From culinary innovators to design visionaries, each collaboration brings a fresh perspective to our iconic whisky. Explore their stories, their craft, and their unique take on what it means to be perfectly unreasonable.
Frankie Gaw
Char siu has always been one of those dishes Frankie grew up eating but never thought he’d mess with! But he loves trying unreasonable combinations and he couldn’t help but do his own take on the sweet, sticky, glossy red pork that hangs outside restaurant windows in Chinatown that remind him of home. For this recipe, he wanted to take this food memory and flip it into something a little unreasonable, yet still nostalgic.
The char siu marinade takes the soy sauce and brown sugar that give char siu its deep sweet-savory foundation that he felt would be perfect to layer in whisky-infused brown butter and a hit of allspice. The brown butter pulls out the caramelized edges of the pork while soaking in that smooth vanilla character from Maker’s Mark 46. The allspice adds warmth that echoes the whisky’s tasting notes of baking spices. Together, it transforms into something familiar but new, a rich, layered char siu that tastes like childhood, but has the complexity of vanilla, caramel, and baking spice that make Maker’s Mark 46 so distinct.
Frankie Gaw
Meat
- 3.5 pounds pork shoulder or pork butt
Marinade
- 3 tbsp oyster sauce
- 1/4 cup soy sauce
- 2 tbsp hoisin sauce
- 5 tbsp Maker's Mark 46 Whisky
- 1 tbsp kosher salt
- 1/2 tbsp brown sugar
- 1 tbsp ground five spice powder
- 1 tsp cinnamon
- 1 tbsp rice vinegar (reduced from 2 tbsp)
- 4 garlic cloves
- 6 scallions, roughly chopped
Frankie Gaw
The day before the meal: Cut the pork into 2-inch-thick slabs, you should get about 2 to 3 pieces from a single large pork shoulder. Blend all the marinade ingredients together until smooth. Place the meat in one or two plastic bags. Reserve about 1/4 cup of the marinade in a separate container, then pour the remaining marinade over the meat. Seal the bags and give the pork a good massage to help it absorb the flavors. Store the meat and reserved marinade in the refrigerator overnight or for at least 8 hours.
The day of meal: Preheat the oven to 425°F. Place the pork on a wire rack set over a sheet pan. Pour water into the bottom of the sheet pan until it reaches about halfway up your fingernail, this helps catch drippings and keeps the meat moist. Roast the pork for a total of 50 minutes, basting with the reserved marinade every 15 minutes, until the internal temperature reaches about 155°F. Remove from the oven and let rest for 10 minutes, then slice into thick strips and place on a serving platter. Sprinkle with flaky salt and extra finely chopped scallions to enjoy. To store, seal in an airtight container in the fridge for up to 4 days or freeze and enjoy within 4 months.
Frankie Gaw
To take it one step further, Frankie even took that same pairing of soy sauce and whisky and challenged myself to make a cocktail. It features Maker’s Mark 46 that’s fat-washed with brown butter and sesame oil that’s then mixed with maple syrup, yuzu, and soy sauce that both highlights and complements the rich char siu and whisky.
Frankie Gaw
- 2 parts brown butter sesame-washed whisky*
- 1 part maple syrup
- 1 part yuzu juice
- 1/4 teaspoon vanilla
- 1/2 teaspoon allspice
- 1/2 teaspoon soy sauce
- *Brown Butter Sesame-Washed Whisky
- 1/2 stick of unsalted butter
- 10 parts of Maker’s Mark 46 whisky
- 1/2 teaspoon of sesame oil
Frankie Gaw
Measure out the whisky along with maple syrup, yuzu, vanilla into a cocktail shaker with some ice. Shake vigorously, then strain into a cup with an ice cube. Sprinkle allspice and a very light drizzle of soy sauce to finish.
Brown Butter Sesame-Washed Whisky: Heat a small saucepan over medium heat. Add butter to the pan and stir frequently as it starts to melt and bubble. Look for little brown specks to start to appear and the color to change from yellow to a light amber (3-5 minutes). Once it’s lightly browned, remove from the heat and transfer to a heat-proof container to cool. In a jar with a lid, add Maker’s Mark 46 whisky along with brown butter and sesame oil. Seal, then shake every 20 minutes for 2 hours. Place the jar into the freezer overnight. The following day, strain the whisky through a fine-mesh sleeve into a container, then strain again through a coffee filter and store.
Jae Bae
The Jar Drop by Jae Bae: Bursting with flavor and versatility, tomatoes can go sweet or savory, and the same goes for cocktails.
The Jar Drop is a cheeky take on a whisky sour with tomato water, sea salt, and manzanilla sherry. Bright and surprisingly full of umami, this drink is inspired by the ingredients themselves, sold by the very farmers who grew them.
Jae Bae
- 2 parts Maker’s Mark® Bourbon
- 1 part Fresh Tomato Water*
- 3/4 part Fresh Lemon Juice
- 3/4 part Manzanilla Sherry
- 1/2 part Italian Aperitivo
- 1/2 part Simple Syrup
- Pinch of Sea Salt
- [Optional] 5–7 Drops of Foaming Agent (or 1 Egg White)
Jae Bae
Combine all ingredients in a shaker and dry shake (without ice) vigorously until frothy. Add ice and shake again until well chilled. Strain into a rocks glass over a large ice cube. Garnish with a skewer of cherry tomatoes.
Tomato Water: Blend 1 large heirloom tomato with a pinch of sea salt until smooth. Strain through fine muslin or cheesecloth. The resulting liquid should be clear and range in color from soft pink to golden orange, depending on the tomato variety. Yields approximately 10 oz.
Ashley Rose
The Clarified PB&J by Ashley Rose is serving up serious nostalgia. It has the flavors of one of her favorite meals, a peanut butter and jelly sandwich with a glass of milk, but in cocktail form. Strawberry vanilla syrup gives jammy flavors combined with peanut butter fat-washed Maker’s Mark whisky, lemon and amaretto that gets milk clarified to give the cocktail a silk texture. The cocktail is topped with a perfectly unreasonable mini PB&J sandwich as a garnish snack.
Ashley Rose
Makes four servings.
- 8 parts Maker's Mark Fat-Washed with Peanut Butter
- 4 parts Lemon Juice
- 3 parts Strawberry Vanilla Syrup
- 1 part Amaretto Liqueur
- 4 parts Milk
- Garnish: Strawberry, PB&J Sandwich
Ashley Rose
Mix Maker's Mark, lemon juice, syrup & amaretto liqueur in a jar. In a container add milk. Slowly pour the cocktail into the milk to curdle. Let sit for 20 minutes. Strain through a coffee filter, this will take a bit of time. Serve chilled over ice. Garnish with mini peanut butter & jelly danish.
- Fat-Washed Peanut Butter Whisky
- Ingredients: 8 parts Maker's Mark, 1 1/2 tbsp Peanut Butter
- Method: Add peanut butter to a jar. Add whisky and shake. Let infuse for a few hours. Chill in the freezer. Strain through a coffee filter. Store at room temp.
- Strawberry Vanilla Syrup
- Ingredients: 2 cups Strawberries, 2 cups Sugar, 1 1/2 cups Water, 1 Vanilla Bean
- Method: Add sliced strawberries to a pan. Add sugar, water, and vanilla bean. Add over medium heat and stir. Simmer for 10 minutes. Let cool. Strain into a jar.
Ashley Rose
Ashley Rose pairs cherry and umami with Maker’s Mark’s stone fruit notes to create another lovely sour unreasonably reminiscent of a garden stroll. Explore her recipe in the next slides, including what it takes to formulate her yummy Cherry Miso Syrup.
Ashley Rose
- 2 parts Maker’s Mark whisky
- 1 part lemon juice
- 3/4 parts cherry miso syrup
- 1 egg white
- Garnish: cherry
- Optional: edible flower
Cherry Miso Syrup*
- 1 1/2 cups sugar
- 1 1/2 cups water
- 1 cup cherries, sliced
- 3 tbsp sweet white miso paste
Ashley Rose
Step 1: Add all the ingredients into a shaker without ice.
Step 2: Dry shake.
Step 3: Add ice and shake.
Step 4: Strain into a coupe glass. Garnish.
Cherry Miso Syrup*: Add all ingredients into a sauce pan. Stir. Bring to a simmer. Let simmer for 10 minutes. Let cool and fine strain into a jar. Store in the fridge for 2 weeks.
EMILY HOLMES
The way Emily takes inspiration from physical objects and painstakingly recreate them in clay is incredibly impressive and unique. We imagine this execution takes considerable time and dedication to achieve, but her effort creates delightful pieces that bring even more enjoyment to functional pieces like vases and pencil cups.
Emily's unreasonable effort imbues even more enjoyment into Maker's Mark, crafting her beautiful take on our iconic hand-dipped bottle. See how you can bring home her bottle here!
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