Perfectly Unreasonable Tastemakers

A hand with a cocktail garnished with cherries beside a bottle of Maker's Mark 46 and two glasses on a wooden surface.

Where Craft Meets Creativity

Discover how Maker’s Mark is teaming up with bold creators who embody that "Perfectly Unreasonable" spirit. From culinary innovators to design visionaries, each collaboration brings a fresh perspective to our iconic whisky. Explore their stories, their craft, and their unique take on what it means to be perfectly unreasonable.

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Embody the Unreasonable

We asked Ambassadors how they pursue the unreasonable for a chance to bring home Emily Holmes' one-of-a-kind take on our Maker’s Mark bottle. Stay tuned for some of our favorite stories from them! In the meantime, explore the truly unreasonable story of Maker’s Mark.

Our Whisky Story
A bottle of Maker's Mark whiskey with a red wax seal beside a decorative ceramic jug, set on a patterned tablecloth with bar tools.
Frankie’s Char Sui Recipe
Frankie’s Char Sui Recipe ingredients
Frankie’s Char Sui Recipe
Frankie’s Char Sui Recipe
Frankie’s Char Sui Recipe
Frankie’s Char Sui Recipe

Frankie Gaw

Char siu has always been one of those dishes Frankie grew up eating but never thought he’d mess with! But he loves trying unreasonable combinations and he couldn’t help but do his own take on the sweet, sticky, glossy red pork that hangs outside restaurant windows in Chinatown that remind him of home. For this recipe, he wanted to take this food memory and flip it into something a little unreasonable, yet still nostalgic.

 

The char siu marinade takes the soy sauce and brown sugar that give char siu its deep sweet-savory foundation that he felt would be perfect to layer in whisky-infused brown butter and a hit of allspice. The brown butter pulls out the caramelized edges of the pork while soaking in that smooth vanilla character from Maker’s Mark 46. The allspice adds warmth that echoes the whisky’s tasting notes of baking spices. Together, it transforms into something familiar but new, a rich, layered char siu that tastes like childhood, but has the complexity of vanilla, caramel, and baking spice that make Maker’s Mark 46 so distinct.

Frankie Gaw

Meat

  • 3.5 pounds pork shoulder or pork butt

Marinade

  • 3 tbsp oyster sauce
  • 1/4 cup soy sauce
  • 2 tbsp hoisin sauce
  • 5 tbsp Maker's Mark 46 Whisky
  • 1 tbsp kosher salt
  • 1/2 tbsp brown sugar
  • 1 tbsp ground five spice powder
  • 1 tsp cinnamon
  • 1 tbsp rice vinegar (reduced from 2 tbsp)
  • 4 garlic cloves
  • 6 scallions, roughly chopped

Frankie Gaw

The day before the meal: Cut the pork into 2-inch-thick slabs, you should get about 2 to 3 pieces from a single large pork shoulder. Blend all the marinade ingredients together until smooth. Place the meat in one or two plastic bags. Reserve about 1/4 cup of the marinade in a separate container, then pour the remaining marinade over the meat. Seal the bags and give the pork a good massage to help it absorb the flavors. Store the meat and reserved marinade in the refrigerator overnight or for at least 8 hours.

 

The day of meal: Preheat the oven to 425°F. Place the pork on a wire rack set over a sheet pan. Pour water into the bottom of the sheet pan until it reaches about halfway up your fingernail, this helps catch drippings and keeps the meat moist. Roast the pork for a total of 50 minutes, basting with the reserved marinade every 15 minutes, until the internal temperature reaches about 155°F. Remove from the oven and let rest for 10 minutes, then slice into thick strips and place on a serving platter. Sprinkle with flaky salt and extra finely chopped scallions to enjoy. To store, seal in an airtight container in the fridge for up to 4 days or freeze and enjoy within 4 months.

Frankie Gaw

To take it one step further, Frankie even took that same pairing of soy sauce and whisky and challenged myself to make a cocktail. It features Maker’s Mark 46 that’s fat-washed with brown butter and sesame oil that’s then mixed with maple syrup, yuzu, and soy sauce that both highlights and complements the rich char siu and whisky.

Frankie Gaw

  • 2 parts brown butter sesame-washed whisky*
  • 1 part maple syrup
  • 1 part yuzu juice
  • 1/4 teaspoon vanilla
  • 1/2 teaspoon allspice
  • 1/2 teaspoon soy sauce
  • *Brown Butter Sesame-Washed Whisky
  • 1/2 stick of unsalted butter
  • 10 parts of Maker’s Mark 46 whisky
  • 1/2 teaspoon of sesame oil 

Frankie Gaw

Measure out the whisky along with maple syrup, yuzu, vanilla into a cocktail shaker with some ice. Shake vigorously, then strain into a cup with an ice cube. Sprinkle allspice and a very light drizzle of soy sauce to finish.

 

Brown Butter Sesame-Washed Whisky: Heat a small saucepan over medium heat. Add butter to the pan and stir frequently as it starts to melt and bubble. Look for little brown specks to start to appear and the color to change from yellow to a light amber (3-5 minutes). Once it’s lightly browned, remove from the heat and transfer to a heat-proof container to cool. In a jar with a lid, add Maker’s Mark 46 whisky along with brown butter and sesame oil. Seal, then shake every 20 minutes for 2 hours. Place the jar into the freezer overnight. The following day, strain the whisky through a fine-mesh sleeve into a container, then strain again through a coffee filter and store. 

A hand adds cherry tomatoes to a cocktail garnished with a clear ice cube, alongside a bottle of Maker's Mark bourbon on a wooden table.
A person pours Maker's Mark bourbon from a jigger into a cocktail shaker, with a tomato and the whiskey bottle in view.
A bottle of Maker's Mark bourbon on a table next to a glass with a drink, surrounded by chopped fruits and fresh carrots.

Jae Bae

The Jar Drop by Jae Bae: Bursting with flavor and versatility, tomatoes can go sweet or savory, and the same goes for cocktails.

 

The Jar Drop is a cheeky take on a whisky sour with tomato water, sea salt, and manzanilla sherry. Bright and surprisingly full of umami, this drink is inspired by the ingredients themselves, sold by the very farmers who grew them.

Jae Bae

  • 2 parts Maker’s Mark® Bourbon
  • 1 part Fresh Tomato Water*
  • 3/4 part Fresh Lemon Juice
  • 3/4 part Manzanilla Sherry
  • 1/2 part Italian Aperitivo 
  • 1/2 part Simple Syrup
  • Pinch of Sea Salt
  • [Optional] 5–7 Drops of Foaming Agent (or 1 Egg White)

Jae Bae

Combine all ingredients in a shaker and dry shake (without ice) vigorously until frothy. Add ice and shake again until well chilled. Strain into a rocks glass over a large ice cube. Garnish with a skewer of cherry tomatoes.

 

Tomato Water: Blend 1 large heirloom tomato with a pinch of sea salt until smooth. Strain through fine muslin or cheesecloth. The resulting liquid should be clear and range in color from soft pink to golden orange, depending on the tomato variety. Yields approximately 10 oz.

Ashley’s RECIpe
Ingredient- makersmark bottle
Method - makersmark bottle
Ashley Rose Headshot
Ashley Rose Headshot
Ashley Rose Headshot

Ashley Rose

The Clarified PB&J by Ashley Rose is serving up serious nostalgia. It has the flavors of one of her favorite meals, a peanut butter and jelly sandwich with a glass of milk, but in cocktail form. Strawberry vanilla syrup gives jammy flavors combined with peanut butter fat-washed Maker’s Mark whisky, lemon and amaretto that gets milk clarified to give the cocktail a silk texture. The cocktail is topped with a perfectly unreasonable mini PB&J sandwich as a garnish snack. 

Ashley Rose

Makes four servings.

  • 8 parts Maker's Mark Fat-Washed with Peanut Butter
  • 4 parts Lemon Juice 
  • 3 parts Strawberry Vanilla Syrup 
  • 1 part Amaretto Liqueur 
  • 4 parts Milk
  • Garnish: Strawberry, PB&J Sandwich

Ashley Rose

Mix Maker's Mark, lemon juice, syrup & amaretto liqueur in a jar. In a container add milk. Slowly pour the cocktail into the milk to curdle. Let sit for 20 minutes. Strain through a coffee filter, this will take a bit of time. Serve chilled over ice. Garnish with mini peanut butter & jelly danish. 

  • Fat-Washed Peanut Butter Whisky
    • Ingredients: 8 parts Maker's Mark, 1 1/2 tbsp Peanut Butter
    • Method: Add peanut butter to a jar. Add whisky and shake. Let infuse for a few hours. Chill in the freezer. Strain through a coffee filter. Store at room temp.
  • Strawberry Vanilla Syrup
    • Ingredients: 2 cups Strawberries, 2 cups Sugar, 1 1/2 cups Water, 1 Vanilla Bean
    • Method: Add sliced strawberries to a pan. Add sugar, water, and vanilla bean. Add over medium heat and stir. Simmer for 10 minutes. Let cool. Strain into a jar.

Ashley Rose

Ashley Rose pairs cherry and umami with Maker’s Mark’s stone fruit notes to create another lovely sour unreasonably reminiscent of a garden stroll. Explore her recipe in the next slides, including what it takes to formulate her yummy Cherry Miso Syrup.

Ashley Rose

  • 2 parts Maker’s Mark whisky
  • 1 part lemon juice
  • 3/4 parts cherry miso syrup
  • 1 egg white
  • Garnish: cherry
  • Optional: edible flower

Cherry Miso Syrup*

  • 1 1/2 cups sugar
  • 1 1/2 cups water
  • 1 cup cherries, sliced
  • 3 tbsp sweet white miso paste

Ashley Rose

Step 1: Add all the ingredients into a shaker without ice. 

Step 2: Dry shake. 

Step 3: Add ice and shake.

Step 4: Strain into a coupe glass. Garnish.

 

Cherry Miso Syrup*: Add all ingredients into a sauce pan. Stir. Bring to a simmer. Let simmer for 10 minutes. Let cool and fine strain into a jar. Store in the fridge for 2 weeks.

EMILY HOLMES

EMILY HOLMES

The way Emily takes inspiration from physical objects and painstakingly recreate them in clay is incredibly impressive and unique. We imagine this execution takes considerable time and dedication to achieve, but her effort creates delightful pieces that bring even more enjoyment to functional pieces like vases and pencil cups.

 

Emily's unreasonable effort imbues even more enjoyment into Maker's Mark, crafting her beautiful take on our iconic hand-dipped bottle. See how you can bring home her bottle here!

emily homes with makers mark bottle
Perfectly Unreasonable Cocktails
See all cocktails
  • Light & Bright

New York Sour

Don’t let the name fool you! The New York Sour may sound like an East Coast classic, but its roots likely trace back to Chicago. Over time, it’s picked up more than a few nicknames — Continental Sour, Claret Snap, even Southern Whisky Sour — all hinting at its ability to charm just about anyone, anywhere. With a bold bourbon base and a dramatic float of red wine, the New York Sour is as eye-catching as it is delicious, and it’s easier to make than it looks.

A glass of whiskey cocktail with ice, garnished with a lemon peel and cherry, sits on a table. A whiskey bottle, bowl of lemon slices, and a golden shaker are in the background. The setting conveys a warm, elegant mood.
A glass of whiskey cocktail with ice, garnished with a lemon peel and cherry, sits on a table. A whiskey bottle, bowl of lemon slices, and a golden shaker are in the background. The setting conveys a warm, elegant mood.
  • Rich & Bright

Jae Bae’s Jar Drop

It’s peak summer (in our hearts, regardless of actual calendar date), which means one thing: tomatoes are at their absolute best. Bursting with flavor and versatility, tomatoes can go sweet or savory, and the same goes for cocktails. The Jar Drop is a cheeky take on a whisky sour with tomato water, sea salt, and manzanilla sherry. Not only is it bright and surprisingly full of umami, but these tomatoes are sourced directly from my neighborhood farmer’s market. This drink is inspired by the ingredients themselves, sold by the very farmers who grew them. 

JB_MM
JB_MM
  • Rich & Bright

Ashley Rose’s Clarified PB&J

This perfectly unreasonable cocktail is nostalgia in a glass, because nothing beats a PB&J with a glass of milk. Unless of course it's in cocktail form. Inspired by Maker’s Mark’s cherry vanilla flavor notes that reminded her of jam, the idea just snowballed from there. And it’s a great excuse for a fun garnish snack! There are two infusions and a clarification for this one, but this cocktail, like most good things, is worth the wait.

Maker Mark Clarified PB&J
Maker Mark Clarified PB&J
Maker’s Mark sealing bottle with wax at the shop

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